Digital Art Direction (2014-2016)

Web & Email Design

Effective and Elegant UI for official websites, promotional mini-sites and e-mails.

Data Driven Design

AB Test, User research and use of data for optimization.

Art Direction

Organization, control and review of visual and graphic material for 7 markets.

Check my portfolio on Behance

User Centered Design (2011-2013)

Improve User Experience
Web Design and App Design based in user needs from the sketch.

Efficiente, Effective and Elegant Interface Design for innovative digital solutions from sketch.

Ergonomics Optimisation
Heuristic Evaluation and User test for Pinterest [pdf] (2012) and Dropbox (2012): Analysis of the cross-platform applications.

Information Architecture and Heuristic Evaluation based interactions. Ex: Pinterest [pdf] and Dropbox [jpeg] (2012) [Korea University].

Conducting Usability Tests
User test, task setting and focal groups conduction. Analysis of the data for the improvement of the system/interface.

User testing, card sorting, task setting and focal groups conduction with one goal: experience and conversion rate improvement.

Persona & Scenario Design
Not only useful, but beautiful. Grid Lover and Pixel Perfection from the wireframe to the final design.

User Experience Design based in Ergonomics, user needs and continuous analysis and evaluation. Ex: Study for Globy.

Interface & Visual Design
Dropbox user experience and interface design analysis poster

Grid Lover and Pixel Perfection from the wireframe to the final design. Not only useful, but beautiful.

User + Client + Market Trends
We are doing business but should never forget that behind the screens there's always people. Designs for Verseau Paris (2013).

Focused on the final user delight, but always considering the client specifications and market trends.

Graphic, Multimedia & Web Design (2008-2010)

Video and 3D Animation
G News Intro

3D Modelling using 3D Max and video editing with Adobe Premiere and After Effects.

Verde Botella Fashion Photography

Photographer for "El Vestidor de Alicia y Noemí" and "Black is my Gold" Fashion Blogs.

Graphic Design
Illustrator Christmast Card

Computer Assisted Design and Editorial Design using Illustrator, InDesign and Photoshop.

Download my Portfolio

Download Portfolio

PDF with examples of graphic, web and UX design.


Professional Experience

January 2014 - Today

Web & Graphic Lead Designer @PrestaShop

_Website and e-mailing programs UI and UX Design.

_Data Driven Design. AB Test, use of data for optimization.

_Branding: control and review of visual material for 7 markets.

_Project Management.

March 2013 - January 2014

UX & Web Designer

Verseau Paris (France)

_Planning and designing web sites and smartphone/tablet applications from the information hierarchy.

_Pixel perfect and grid based Graphic Design (Sliders, Flyers, banners).

_Newsletter creation, integration and tracking.

_Mini-sites Front-End design and automatic mail templates coding.

July 2011

Web Master assistant

Campus Party (Spain)

_Modifications of the website code to adjust to the new content.

_Writing small explicative text, including links about the content, speaker and eventually the presentation itself.

_Taking, editing and publishing pictures of the events.



User Experience & Interface Design

Korea University (S. Korea)

Interactive design focused in user experience. Web, Smartphone, and interactive TV interfaces.


Web Design & Online Communication

University of Alicante (Spain)

Internet focused design, Website producing from the mockup to the server. Intermediate coding.


Graphic, Web & Multimedia Design

University of Oulu (Finland)

Basic Graphic Design using vectorial drawing, Photography edition and manipulation.


Multimedia and Interactive Design

Polytechnic Univ. of Valencia

Media and Mass Communication, Web Design, Multimedia productions, Mass Communication.



Juan Manuel Molina is Verde Botella

Juan Manuel Molina Bedmar

Graphic, Multimedia & Web Designer - UX specialist

Download CV